ROONEY

SOCIAL MEDIA DESIGN

Led by frontman Robert Schwartzman, Rooney is a California-based rock band that entered the music scene in 2002, first gaining attention while opening for Phantom Planet. Their self-titled debut album, released in 2003, helped cement their place in the industry. The band also made memorable guest appearances on Fox’s hit teen drama The O.C. and later joined Kelly Clarkson on tour. In celebration of their 20th anniversary, Rooney launched the Break the Wall Tour. The milestone was promoted through a dedicated social media campaign on Instagram, where the band shared nostalgic highlights and connected with longtime fans. A series of visually cohesive social media posts were developed to promote the tour, with custom designs created to capture the band’s aesthetic and celebrate their two-decade legacy.