GOOSEBUMPS

CONCEPT

DESIGN, ILLUSTRATION & ART DIRECTION

With 62 titles and a global fanbase, Goosebumps marks its 30th anniversary as a cultural icon that has thrilled generations. To celebrate this milestone, a concept rebrand was developed for Scholastic, blending nostalgic elements with a modern design approach. While Tim Jacobus’s original cover art remains iconic, the new direction shifts toward minimalism, using symbolic visuals to spark imagination rather than define it. Focused on texture, color, and abstraction, the refreshed look invites readers to craft their own eerie atmospheres. This reimagining honors the series’ legacy while introducing a sophisticated, contemporary style for both loyal fans and a new generation.